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identity shift

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Doing anything possible to position themselves in the digital marketplace, Kodak updates it nearly 40 year old logo. Removing the box that once contained the brand, the refresh is one part of a revised marketing strategy for the film giant.

Interested? read more here.

2 Responses to “identity shift”

  1. Blogger Sandouri Dean Bey 

    i like the old one better

  2. Blogger World Traveler 

    me too!

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